It's time to start a nonprofit marketing revolution. Are you ready? 

Download the Nonprofit Marketing Manifesto

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You'll learn: 

  • Why most nonprofits think too small about the power of marketing and communications 

  • How your nonprofit can make a bigger mission impact and drive more social change when you fully leverage marketing

  • How you can start a marketing revolution at your nonprofit by making 10 critical commitments

For far too long, the nonprofit sector has thought far too small when it comes to marketing, and it's easy to see why.

After all, the Merriam-Webster dictionary defines marketing as “the act or process of selling or purchasing in a market.”

Definitions like these lead the uninitiated to declare that marketing is an irrelevant practice for nonprofit organizations where the focus is on social change, not sales. As a result, many nonprofits ignore marketing altogether, or treat it simply as a tool for raising awareness and raising funds. But in reality, marketing can do so much more for your nonprofit. It can play a role in every goal you set in your strategic plan and every aspect of your mission you hope to advance, from advocating for policy change to building partnerships.

It's time for a nonprofit marketing revolution, and the Nonprofit Marketing Manifesto is your call to arms. Inside, you'll find:

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  • A rallying cry: The nonprofit sector has never needed marketing more than it does today. In fact, it's critical to the sector's survival.
    If you need to make the case for marketing, look no further.

  • A mindset shift: It's time to develop a definition of marketing that acknowledges the unique nuances of the nonprofit sector and recognizes its true power to advance nonprofit missions. If you need to reset your own thinking or that of your colleagues, our new definition is the best place to start.

  • A way forward: The Nonprofit Marketing Manifesto offers 10 critical commitments that all nonprofits must make to move from weak and ineffective marketing that wastes time and money to fully leveraged marketing that advances missions and drives social change.


Visit us online at to learn more.


That will change your nonprofit forever.

Here's a preview of the 10 commitments inside the Nonprofit Marketing Manifesto:

Commitment #2: We will develop a strong brand image and identity in alignment with our mission and values.

We will recognize that our
brands are the keys that unlock
our mission and values for our
stakeholders, and we will treat
them accordingly.


Commitment #9: We will avoid, at all costs, sacrificing the dignity of those we serve for the sake of our marketing goals. 

We recognize that our
marketing efforts are not a
success if they marginalize,
stereotype or otherwise
disempower the people we
serve, no matter how well they
perform by other metrics.


Commitment #10: We will measure the impact of marketing on our missions and continually optimize our efforts to drive more social change.

We will do everything we can to develop approaches and tools that help us
understand how our marketing efforts are impacting our missions today, and
how that impact shifts in the future as our marketing evolves.


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