And that's a problem. You simply can’t stay focused on what matters most to your mission and responsibly advocate for the budget you need to achieve your goals without one.
That’s why we created The Essential Nonprofit Marketing Plan Template. It is designed to introduce you to our proven 4-D System for marketing planning, which is tailored to the realities of the modern nonprofit.
Work through its pages and you’ll have the starting point for a marketing plan that can truly transform your nonprofit’s mission impact.
Through our work with a wide variety of nonprofits, we've developed a proven 4-D Process for nonprofit marketing planning and execution, Now, we’ve built it into a 4-D System you can use yourself at your own organization.
It includes the following four phases, which we’ll introduce you to through the
pages of the Essential Nonprofit Marketing Plan Template:
While we can’t possibly share everything we do with our clients in each of these phases within this template, we can introduce you to some of the most important components from each and give you a starting point from which you can begin rethinking your marketing plan. We’ll also show you areas where you can “go deeper” and take your marketing plan to the next level.
How is the template intended to be used?
There are two ways to use the template:
1. Duplicate the Google Slides file and use it as a starting point for your own marketing plan slides. You can add and delete pages as needed while you work.
2. Download the PDF and write on the worksheets. Then, use your work to inform the development of a marketing plan in the format you prefer.
You'll get access to both options when you fill out the form above.
This guide does not address marketing budgeting in an in-depth manner. For more resources on developing a marketing budget that is aligned with the realities of your organization, download our Budget Guide here.
Here's what our clients have to say about working with Prosper Strategies on marketing planning and strategy:
Prosper Strategies helped us identify the attributes that make our organization truly unique, and assemble a marketing plan that effectively communicates these strengths to the public, other organizations and foundations. The messaging guides, calendars, and other materials [we created] are now central to IEC's communications strategy.
- Jennifer Walling, Executive Director, Illinois Environmental Council
We view Changemaker Marketing Lab as a catalyst for Rebuilding Exchange to scale our reach and increase the impact of our message. This growth directly contributes to our ability to divert over 1 million pounds of materials from the landfill each year.
- Kelly Farley, Executive Director, Rebuilding Exchange
Prosper Strategies worked closely with us to listen to and understand our organization’s needs, help us identify our communications priorities and provide actionable steps that we could achieve given our capacity. We are incredibly pleased with the vision and mission statement that they crafted with us, which more accurately and beautifully reflect who we are, what we do, and how we aspire to make an impact!
- Callie Mabry, Communications Director, Faith in Place