101 Guide: Marketing and Communications Planning for Nonprofit Organizations
Learn how to build a marketing and communications plan that will help your organization accelerate its impact.
Marketing is a key driver of mission. But what holds most nonprofits back from achieving their full marketing potential? Trying to do too much at once, with too little focus on the strategies and tactics that make the biggest impact.
That's where marketing and communications planning comes in, and this guide breaks down the process.
Download this tool to learn:
How to involve your organization's many diverse stakeholders - from program participants to donors - when building your marketing and communications plan
How to tie your marketing plan to your strategic plan, and choose the right strategies and tactics to move your organization's most important goals forward
How to build a better marketing and comms budget
How to assess your team's bandwidth and skill sets, and build a plan they can actually achieve
How to put systems and processes in place that hold everyone accountable to your marketing goals
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This content is brought to you by Prosper Strategies, strategic advisors to nonprofits like these: