And at first, it might have been easy to believe them. After all, inbound was initially positioned as a methodology for driving leads for B2B sales and then nurturing those leads through a decision making process. While inbound has no doubt expanded beyond that limited universe and made its way into consumer marketing and even education, adoption is still extremely low in the nonprofit sector. That’s a true shame for nonprofits and the causes and communities they serve, because there is a ton of untapped potential in inbound marketing for nonprofits.
Download this whitepaper to learn how inbound can advance four of the most common nonprofit goals. Your mission will thank you.
You'll learn about the basics of the inbound marketing methodology and then see how it can be used for:
Here's what our clients have to say about working with Prosper Strategies on marketing planning and strategy:
Prosper Strategies helped us identify the attributes that make our organization truly unique, and assemble a marketing plan that effectively communicates these strengths to the public, other organizations and foundations. The messaging guides, calendars, and other materials [we created] are now central to IEC's communications strategy.
- Jennifer Walling, Executive Director, Illinois Environmental Council
We view Changemaker Marketing Lab as a catalyst for Rebuilding Exchange to scale our reach and increase the impact of our message. This growth directly contributes to our ability to divert over 1 million pounds of materials from the landfill each year.
- Kelly Farley, Executive Director, Rebuilding Exchange
Prosper Strategies worked closely with us to listen to and understand our organization’s needs, help us identify our communications priorities and provide actionable steps that we could achieve given our capacity. We are incredibly pleased with the vision and mission statement that they crafted with us, which more accurately and beautifully reflect who we are, what we do, and how we aspire to make an impact!
- Callie Mabry, Communications Director, Faith in Place