Before you make the decision to embark on a rebrand, it's important to get crystal clear about what problems you need to solve. A new brand can be a powerful force for change, but it's important to understand that it is not a magic bullet will make it easy to overcome every challenge your organization faces.
With this resource, take a self-assessment to determine whether you're considering a rebrand for the wrong reasons.
You'll take a self-assessment that will help you determine whether you're considering a rebrand for the wrong reasons. This resource also breaks down:
Here's what our clients have to say about working with Prosper Strategies on marketing planning and strategy:
Prosper Strategies helped us identify the attributes that make our organization truly unique, and assemble a marketing plan that effectively communicates these strengths to the public, other organizations and foundations. The messaging guides, calendars, and other materials [we created] are now central to IEC's communications strategy.
- Jennifer Walling, Executive Director, Illinois Environmental Council
We view Changemaker Marketing Lab as a catalyst for Rebuilding Exchange to scale our reach and increase the impact of our message. This growth directly contributes to our ability to divert over 1 million pounds of materials from the landfill each year.
- Kelly Farley, Executive Director, Rebuilding Exchange
Prosper Strategies worked closely with us to listen to and understand our organization’s needs, help us identify our communications priorities and provide actionable steps that we could achieve given our capacity. We are incredibly pleased with the vision and mission statement that they crafted with us, which more accurately and beautifully reflect who we are, what we do, and how we aspire to make an impact!
- Callie Mabry, Communications Director, Faith in Place