The 2018 Nonprofit Marketing

& Brand Barometer Study

Access the Key Findings Here.

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How do today's top-performing nonprofits approach marketing? This is the question we endeavored to answer in our inaugural Nonprofit Marketing and Brand Barometer study.

The results are enlightening. Among our data, interesting findings emerged, such as:

  • Top performing nonprofits are 3x more likely to have a formal marketing budget than average performers
  • A majority of top performing nonprofits have a formal brand strategy (52%) and marketing plan (65%), while a majority of average performers do not
  • Top performing nonprofits are almost twice as likely as average performers to align their marketing plan with their strategic plan

Fill out the form on the left to access the full study results.

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Access the data to learn how you compare to other top-performing organizations in terms of:

  • Marketing Budget

  • Marketing Strategy

  •  Marketing & Strategic Plan Alignment

  • Brand Strategy

  • Brand Democracy

  • Brand & Marketing Goals

  • ... and more





Where can I learn more about working with Prosper Strategies?



Impactful Clients. Meaningful Results.

Here's what our clients have to say about working with Prosper Strategies on marketing planning and strategy:

Prosper Strategies helped us identify the attributes that make our organization truly unique, and  assemble a marketing plan that effectively communicates these strengths to the public, other organizations and foundations. The messaging guides, calendars, and other materials [we created] are now central to IEC's communications strategy.
- Jennifer Walling, Executive Director, Illinois Environmental Council

 We view  [Prosper Strategies] as a catalyst for Rebuilding Exchange to scale our reach and increase the impact of our message. This growth directly contributes to our ability to divert over 1 million pounds of materials from the landfill each year.
- Kelly Farley, Executive Director, Rebuilding Exchange

Prosper Strategies worked closely with us to listen to and understand our organization’s needs, help us identify our communications priorities and provide actionable steps that we could achieve given our capacity. We are incredibly pleased with the vision and mission statement that they crafted with us, which more accurately and beautifully reflect who we are, what we do, and how we aspire to make an impact!
- Callie Mabry, Communications Director, Faith in Place

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