Workshop: Build Your Nonprofit Marketing Plan

A Better Marketing Plan = A Bigger Mission Impact 
September 13, 2019
444 N. Michigan Ave, Chicago, IL

Are you ready to transform your nonprofit?

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A better marketing plan can have that effect. But amidst day-to-day demands and never ending to-do lists, finding the time to pause and plan can feel next to impossible. And even if you do find the time, how can you be sure you're creating a plan that will actually move your nonprofit's mission forward?

It's time to take the struggle, stress and confusion out of marketing planning.

At this interactive, full-day workshop in Chicago, Prosper Strategies' CEO and Lindsay Mullen and President Alyssa Conrardy will walk you step-by-step through a straightforward process for creating a marketing plan that gets results. 

Using Prosper's highly popular Essential Nonprofit Marketing Plan Template (over 10,000 downloads!) as a guide, you'll work collaboratively with other participants to solidify your goals, choose your tactics, set your marketing budget and map out your marketing calendar. You'll walk away with a marketing plan you can begin to take action on immediately. 

Learn more about key takeaways, what's included and who should attend below.

Your Instructors

lindsay
Lindsay Mullen
CEO, Prosper Strategies
Alyssa
Alyssa Conrardy
President, Prosper Strategies

The Curriculum & Schedule

9:30
-
10:00
Breakfast
Get to know your instructors and classmates over a light breakfast.
10:00
-
10:10
Our Approach to Marketing Planning
Learn why marketing planning matters for nonprofits, how your marketing plan should work with your strategic plan, and get introduced to The Essential Nonprofit Marketing Plan Template and Priority Planning Framework.
10:10
-
10:30
Mission & Vision
Center your thinking for your marketing plan around your organization's mission and vision.
10:30
-
11:00
Conduct a Marketing Audit
Learn how to assess your current marketing activities to determine where you should invest time and money in the future.
11:00
-
11:15
Break
Snacks and refreshments provided.
11:15
-
12:00
Set Marketing Goals and Priorities
Work with your classmates to choose the right marketing goals that will move your mission forward, and determine how you'll measure them.
12:00
-
12:45
Lunch
Lunch provided.
12:45
-
1:15
Choose Target Audiences and Profile Your Stakeholders
Who should your nonprofit aim to reach and what do you need to know about them to communicate effectively? Answer those questions and begin building your Stakeholder Profiles in this session.
1:15
-
2:00
Write Your Key Messages
Are your communications complex, confusing or inconsistent? Key Messages are the answer. You'll work with your instructors and classmates to develop yours in this session.
2:00
-
3:30
Select and Plan Your Tactics
This is where the rubber meets the road. Choose the right tactics for your nonprofit's goals, and come up with a plan for implementing each of them that is realistic and scalable based on your bandwidth and budget. We'll share ways nonprofits are succeeding with some of the most commonly used tactics and introduce emerging tactics that will keep your organization ahead of the curve.
3:30
-
4:00
Build Your Marketing Budget and Calendar
The best laid plans never become reality without time and money. That's why we'll spend this session walking you through the process of creating a marketing budget and calendar you'll actually use.
4:00
-
4:30
Measure Results
One of the most rewarding parts of marketing is seeing your well-laid plans generate results. We'll teach you how to measure the impact of marketing and help you create a dashboard where you'll track performance over time so you can continue to optimize your plans and investments,
4:30
-
5:30
Cocktail Hour
Celebrate all the progress you just made and get to know your classmates.
7:00
-
9:00
Optional: Dinner
For those staying overnight, please join us on Friday evening for dinner at Macello in Chicago's vibrant West Loop neighborhood. Dinner is not included in the price of the event, but we're handling the reservation. Travel companions are welcome. Please RSVP for dinner by 9/5.
Fill out the form below to register. You'll then be redirected to Eventbrite for payment. Your registration is not complete until you've submitted payment on Eventbrite.

Register for the Workshop

FREQUENTLY ASKED QUESTIONS

  • Q: What's included?
  • A: The workshop price includes The Essential Nonprofit Marketing Plan Template ($99 value), instruction and collaboration for a full day, light breakfast, snacks, lunch and a cocktail hour reception.  Dinner and hotel are not included. If you need a hotel recommendation, we're happy to provide one.

  • Q: Where is the workshop held?
  • A: Our beautiful home city of Chicago! The workshop will take place in a bright, collaborative workspace at the corner of Michigan Avenue and Illinois Street--there is a Red Line stop at Grand & State, just a few blocks away; we are also steps away from many CTA bus stops. Taxis, Lyfts and Ubers are very accessible as well. There are a huge number of hotels, stores, museums, theaters and world class restaurants in walking distance from the event space.

  • Q: Who should attend?
  • A: Any nonprofit leader, marketing, communications or fundraising professional who wants a better plan to guide their efforts. This workshop is perfect for those with no documented plan, as well as those who simply feel their plans could be made more effective.

  • Q: How much does it cost?
  • A: The workshop is priced at $550, with special early bird discounts available through 7/1. Email alyssa@prosper-strategies.com for more information on discounts. The workshop fee includes meals and materials (excluding dinner).

    Q: I can't make it in person. Can I attend virtually?
    A: We may be able to make accommodations for special needs upon request. Please contact alyssa@prosper-strategies.com.

  • Q: What will I walk away with?
  • A: You'll walk away with a ton of knowledge about how to build a better nonprofit marketing plan and with the bones of a plan in your hands that you can begin executing on immediately. You'll also walk away with print and digital copies of the Essential Nonprofit Marketing Plan Template ($99 value) and insights on how to talk to others on your team about marketing.