Test it against the Nonprofit Brand IDEA Framework to find out.
The role of brand is changing in the nonprofit sector. Forward-thinking organizations are beginning to recognize that brand can be a powerful tool for driving internal cohesion, mission advancement, and social impact, not just fundraising. This new, more strategic approach requires a new framework for building and thinking about nonprofit brands.
After 18 months of research, Harvard University’s Hauser Center for Nonprofit Organizations introduced just such a framework: The Nonprofit Brand IDEA.
The nonprofit brands that succeed in the future will be strong in these four areas established in the IDEA framework:
How does your nonprofit brand stack up? Download the scorecard to find out.
Prosper Strategies helped us identify the attributes that make our organization truly unique, and assemble a marketing plan that effectively communicates these strengths to the public, other organizations and foundations. The messaging guides, calendars, and other materials [we created] are now central to IEC's communications strategy.
Executive Director, Illinois Environmental Council
We view [Prosper Strategies] as a catalyst for Rebuilding Exchange to scale our reach and increase the impact of our message. This growth directly contributes to our ability to divert over 1 million pounds of materials from the landfill each year.
- Kelly Farley,
Executive Director, Rebuilding Exchange
Nonprofit HR enjoys working with marketing professionals that listen and understand their clients' needs. Prosper Strategies is not just our marketing partner, but we consider them to be a strategic team that gets how we work. Prosper Strategies offers sound marketing counsel and guidance that is forward thinking and very much in line with how we need to approach the industry we serve.
- Patty Hampton,
Managing Partner, Nonprofit HR