Use this framework to guide a brainstorm with key team leaders and identify how marketing can serve each of your organization's goals.
In this resource, we share an example of an organization that identified marketing goals and objectives that clearly aligned with their organizational goals.
We also outline how to score your goals to help you prioritize objectives in your year-long marketing strategy.
Fill out the form to download this resource and get started aligning your marketing goals with your nonprofit's strategic plan.
Prosper Strategies helped us identify the attributes that make our organization truly unique, and assemble a marketing plan that effectively communicates these strengths to the public, other organizations and foundations. The messaging guides, calendars, and other materials [we created] are now central to IEC's communications strategy.
Executive Director, Illinois Environmental Council
We view [Prosper Strategies] as a catalyst for Rebuilding Exchange to scale our reach and increase the impact of our message. This growth directly contributes to our ability to divert over 1 million pounds of materials from the landfill each year.
- Kelly Farley,
Executive Director, Rebuilding Exchange
Nonprofit HR enjoys working with marketing professionals that listen and understand their clients' needs. Prosper Strategies is not just our marketing partner, but we consider them to be a strategic team that gets how we work. Prosper Strategies offers sound marketing counsel and guidance that is forward thinking and very much in line with how we need to approach the industry we serve.
- Patty Hampton,
Managing Partner, Nonprofit HR