Have you established a unique, consistent brand voice for your organization?

 

Download the Brand Voice Development Process Worksheets

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Finding your voice and ensuring consistency across marketing and communications is important because:

  • Your voice in your messaging has a major influence on how your audience perceives your organization and its brand.
  • A consistent voice is crucial for brand recognition and memorability for your stakeholders.
  • Behind the scenes, a well-defined brand voice will make the marketing and communications development process smoother for all parties, from writers to editors to the final content approver.
  • The brand voice can serve as a north star to look to when creating messaging and marketing strategies.

Download the Brand Voice Development Process Worksheets to discover your organization's unique brand voice. Then, create a style guide to help you put it to use in all of your marketing and communications content.

 

What's inside the Brand Voice Development and Process Worksheets?

Inside, you'll find:

  • Brand voice and tone exercises to help your organization discover what voice and style best aligns with your brand
  • Workshop outlines to guide your team through review content and assessing how it can be modified to fit your ideal brand voice
  • "spokesperson" development exercise to help your team define how to best communicate your mission, goals and initiatives

Where can I learn more about working with Prosper Strategies to develop our brand voice and bring it to life?

 

TESTIMONIALS

Real clients, real results.

Here's what our clients have to say about working with Prosper Strategies on marketing planning and strategy:

Prosper Strategies helped us identify the attributes that make our organization truly unique, and  assemble a marketing plan that effectively communicates these strengths to the public, other organizations and foundations. The messaging guides, calendars, and other materials [we created] are now central to IEC's communications strategy.
- Jennifer Walling, Executive Director, Illinois Environmental Council

 We view  Changemaker Marketing Lab as a catalyst for Rebuilding Exchange to scale our reach and increase the impact of our message. This growth directly contributes to our ability to divert over 1 million pounds of materials from the landfill each year.
- Kelly Farley, Executive Director, Rebuilding Exchange

Prosper Strategies worked closely with us to listen to and understand our organization’s needs, help us identify our communications priorities and provide actionable steps that we could achieve given our capacity. We are incredibly pleased with the vision and mission statement that they crafted with us, which more accurately and beautifully reflect who we are, what we do, and how we aspire to make an impact!
- Callie Mabry, Communications Director, Faith in Place

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