Marketing and communications are some of the first line items nonprofits choose to cut when uncertainty hangs over their heads or when finances get tight. But that’s a huge mistake.
Marketing, communications and fundraising play a critical role in organizational growth, sustainability and mission achievement, and cutting these budgets at the wrong can time can make a tough financial situation even more precarious.
So how should you approach your organization's marketing budget differently?
Here's what our clients have to say about working with Prosper Strategies on marketing planning and strategy:
Prosper Strategies helped us identify the attributes that make our organization truly unique, and assemble a marketing plan that effectively communicates these strengths to the public, other organizations and foundations. The messaging guides, calendars, and other materials [we created] are now central to IEC's communications strategy.
- Jennifer Walling, Executive Director, Illinois Environmental Council
We view [Prosper Strategies] as a catalyst for Rebuilding Exchange to scale our reach and increase the impact of our message. This growth directly contributes to our ability to divert over 1 million pounds of materials from the landfill each year.
- Kelly Farley, Executive Director, Rebuilding Exchange
Prosper Strategies worked closely with us to listen to and understand our organization’s needs, help us identify our communications priorities and provide actionable steps that we could achieve given our capacity. We are incredibly pleased with the vision and mission statement that they crafted with us, which more accurately and beautifully reflect who we are, what we do, and how we aspire to make an impact!
- Callie Mabry, Communications Director, Faith in Place